pgLang Unveils Project 3 Agency, a New Chapter in Global Creative Innovation
Kendrick Lamar and longtime collaborator Dave Free are expanding their visionary platform, pgLang, with the official launch of Project 3 Agency — a new global creative agency aimed at bridging the gap between artistry and business on a global scale.Announced via a press release from Lede Company, Project 3 marks a formal entry into the world of creative consultancy and agency work, offering pgLang’s distinct creative ethos to corporate and independent clients alike.
A New Venture Rooted in the pgLang Ethos
Since its founding in March 2020, pgLang has operated as an “at-service” company that puts artistic integrity, cultural fluency, and boundary-breaking storytelling at the center of everything it touches. With Project 3, that vision now evolves into a structured creative agency model designed to offer those same tools and perspectives to a broader clientele.“A community that speaks different languages and breaks formats for the curious” — this has been pgLang’s guiding mantra, and Project 3 is the natural extension of that mission.
Opening the Doors to Global Collaboration
The press release clarifies that Project 3 Agency will function as a new venture within the pgLang ecosystem, offering expanded resources and services to corporate brands, entrepreneurs, and creative teams across disciplines.“When pgLang launched in March 2020, we introduced ourselves with the phrase ‘an at-service company,’” the team writes. “Inquiries quickly followed, but we soon realized that we couldn’t extend our services broadly, leading us to focus on building our infrastructure. Now, five years later, we are finally ready to share our knowledge, experience, and resources with others.”
What to Expect from Project 3 Agency
While the agency’s full client list and service offerings are still under wraps, industry insiders expect Project 3 to blend brand development, content production, visual direction, and cultural strategy, all filtered through the lens of pgLang’s artist-first philosophy.With pgLang already credited for shaping campaigns and content across music, fashion, and film — including work with Baby Keem, Calvin Klein, and Kendrick’s own boundary-breaking projects — Project 3 stands to become a major player in the intersection of culture and commerce.
A Creative Powerhouse in the Making
As the creative world seeks agencies that prioritize storytelling, authenticity, and innovation, Project 3 Agency may very well set a new industry standard. Backed by one of music’s most influential voices and a proven team of creative disruptors, the agency is positioned to reshape how brands and artists collaborate in a global, post-format world.More details, case studies, and client partnerships are expected to be revealed in the coming months.
